Today, Crafting.email proudly received the Ethical AI Statement badge for transparently sharing how we use AI in our email design and development process. Since the inception of our platform, we’ve made it a priority to be transparent with our users, dedicating an entire page to clearly explain where AI is used in the creation of our email templates.
Leading the Way in Ethical AI Use
When you explore any of our email themes, you’ll notice a section labeled “AI Involvement”, detailing exactly where AI has been used. Whether it’s assisting in image creation, text generation, or reviewing and correcting code, we clearly inform you if AI played a role. Many of our email templates make use of AI, and we ensure full transparency on when and where it’s used.
The Value of Transparency
Being transparent about AI demonstrates not only our ethical stance but also our human touch. We all make mistakes, and we are always striving to improve. Sometimes we miss a coding error or find ourselves stuck when trying to create the perfect copy. Unlike companies aiming for an MVP (Minimum Viable Product), our goal is to create an AVP (Amazing Viable Product) – and AI is just one of the tools that helps us achieve the best results for our users.
AI is not a replacement for human creativity, it’s a tool that enhances our capabilities and helps us reach our goals faster. As we’ve always stated on our Ethical AI Statement page, we prioritize human effort wherever possible. In fact, when we use human-created images in our emails, we give full credit to the photographer in the footer of the email. However, there are times when we can’t find the right image, and in those cases, we turn to AI to generate one.
Paid Stock Images vs. AI
We often prefer to use images from paid stock libraries because they reflect the creativity, effort, and time invested by human creators, and the quality often fits perfectly with our designs. However, we must be honest: paid stock images are expensive and come with restrictions that make them less practical for our email templates.
Financially speaking, paying for a $10 Midjourney subscription to generate unlimited AI images is far more economical than purchasing a single stock photo that could cost upwards of $30 or more, depending on the quality.
Do we believe that quality has a price? Absolutely, and we fully recognize its value. In fact, we’d love to collaborate with photographers who are interested in partnering with us. If you’re a photographer and would like your work featured in our email templates, we’d love to hear from you.
Why your business should consider Ethical AI transparency
As businesses increasingly rely on AI for various aspects of their operations, it’s more important than ever to be clear about how these tools are used. At Crafting.email, we’ve embraced this transparency through Ethicly.ai, and it’s been key in building trust with our users. By openly sharing how and when we use AI, we foster a deeper connection with our community and reinforce the value of human creativity.
If your business is using AI – whether for content creation, design, or other functions – consider the benefits of being transparent. Adopting a tool like Ethicly.ai not only helps build trust with your customers but also positions your brand as a leader in ethical AI use. Transparency is no longer just a value, it’s a necessity in the evolving digital landscape.
