Email Design

Top 10 Company - 2024 & 2025

We work with teams that rely on Mautic in production, and need email templates built properly.

Our principles

Built for Mautic

Optimized for Mautic with full compatibility across other ESPs when needed.

Modular Components

Reusable blocks let your team create new layouts without a developer.

Design-Code 1:1

What you see in the design is exactly what gets coded. No surprises and no approximations.

MJML Code

Industry-standard code recommended by Mautic. Clean, maintainable, and easily scalable.

Officially featured on MJML

Tested across major clients

Every template is always tested before delivery to ensure consistent rendering.

Trusted across sectors

We work with businesses ranging from start-ups to enterprise clients.
While many projects are confidential, our experience spans diverse sectors and scales.

SaaS & Tech

Onboarding, product updates, feature launches

eCommerce

Cart recovery, promotions, loyalty programs

Finance

Client updates,
compliance,  newsletters

Education

Enrollment,
courses, student engagement

Public Sector

Public notices, service updates, newsletters

Media Outlets B2B Companies Non-profit Design Agencies Political Organizations Gaming Entertainment

Our process

Discovery & Strategy

We start by understanding your email marketing goals, target audience, and Mautic setup. This phase ensures we design emails that align with your communication strategy and technical capabilities.

Design & Wireframing

We create email wireframes and design mockups that balance visual appeal with technical constraints. Mobile-first approach ensures your emails look great on any device.

MJML Development

With approved designs, we hand-code your emails using MJML framework. Clean, semantic code optimized for Mautic and major email clients.

Testing & Quality Check

Before delivery, we test rendering across Gmail, Outlook, Apple Mail and others. We also verify all dynamic tokens, links, and personalization work correctly.

Delivery

We deliver your ready-to-use email templates or install within your Mautic. It comes with clear documentation on how to customize, maintain, and create variations.
Ongoing support available if needed.

Crafting.email vs others

Comparision based on client feedback and real-world experience across agencies, builders, and custom development.

Crafting.email

Traditional agencies

Email builders

Mautic Specialists

Deep platform knowledge with active Mautic + MJML open-source contributions.

Generic ESP knowledge without Mautic-specific expertise or understanding of platform limitations.

Generic tools not optimized for Mautic's specific requirements and features.

Custom MJML code

Hand-coded. Not generated by AI.

Often rely on drag-and-drop builders or Figma plugins that generate bloated code.

Visual builders generate heavy, non-optimized code that's difficult to customize.

Design-code 1:1

Pixel-perfect implementation. What's designed is exactly what gets coded.

Compromises between design and development often result in approximate results.

Limited by builder constraints, but can be achievable.

Quality tested

Every email tested across major clients before delivery.

Testing varies widely by agency, and normally charges extra for it.

Basic preview available but you're responsible for testing.

Direct specialist access

Work directly with the developer and designer, no account managers.

Multiple layers between you and the people doing the work, slowing communication.

No support or extremely limited.

Committed to open-source

Open-source has been our foundation since day one. We actively contribute to Mautic and MJML, and we're the #1 provider of free MJML tools and templates - officially featured on the MJML community website.

These free resources showcase our technical approach and help teams worldwide build better emails.

FAQs

Can you revise my email design to see if it can be coded?

Yes. We can review your design and assess its technical feasibility before any development starts. We’ll flag potential issues, limitations, and suggest adjustments to ensure it can be reliably coded for real email clients.

Are you open to review existing email code for potential issues or improvements?

Absolutely. We can audit existing email code to identify rendering issues, performance problems, accessibility concerns, or opportunities to simplify and improve long-term maintainability.

Do you work with ESPs other than Mautic?

Our core expertise is Mautic, but because we work with MJML and email-client constraints, our designs and code can be adapted to other ESPs when needed. The approach depends on the platform and project scope.

Can you provide white-label email design services?

Yes. We regularly work in white-label setups for agencies and partners. All work can be delivered under your brand, with or without direct client interaction.