Marketing Automation

Top 10 Company - 2024 & 2025

Make use of the powerfull Mautic campaigns to automate your marketing and boost sales.

Our principles

Mautic-native logic

Optimized for Mautic with full compatibility across other ESPs when needed.

Design to scale

Reusable blocks let your team create new layouts without a developer.

Tested in a staged environment

What you see in the design is exactly what gets coded. No surprises and no approximations.

Segment-first approach

We prioritise clean segmentation before automation logic, to avoid noise, resource consuption and false triggers.

Clear logic

Altought the automations can go complex, we draw them on a fluxogram with comments, for easy understanding

Trusted across sectors

We work with businesses ranging from start-ups to enterprise clients.
While many projects are confidential, our experience spans diverse sectors and scales.

eCommerce

Cart recovery, post-purchase flows, loyalty automation

Finance

Transactional messaging, client communication

Media Outlets

Subscriber onboarding, content distribution

Education

Enrollment,
flows, engagement tracking

Entertainment

Newsletters,
content releases, subscriber updates

SaaS & Tech B2B Companies Non-profit Design Agencies Political Organizations Gaming Public Sector

Our process

Analysis & Strategy

We start by analysing your business goals, existing data, and current Mautic setup. This step helps us understand constraints, opportunities, and what actually makes sense to automate.

Flow Design & Approval

We design the full automation flow visually, covering entry points, conditions, timing, and exits. The approved flow is the exact logic that will be implemented later.

Staging & Validation

Before touching your production data, we build and test the automation in our own staging environment. This allows us to validate logic, edge cases, and flow behaviour safely.

Production Implementation

Once validated, we implement the automation in your Mautic production environment. The original flow file remains as the reference for structure, logic, and future iterations.

Crafting.email vs others

A practical comparison based on real projects, client feedback, and day-to-day experience working with Mautic in production.

Crafting.email

Traditional agencies

Mautic Specialists

Hands-on experience building and maintaining real Mautic automations in production environments.

Generic marketing automation knowledge, often limited to closed-source platforms.

Automation logic

Designed from the start with Mautic's real capabilities and limitations in mind.

Conceptual and later "adapted", leading to compromises.

Testing

Always tested in a staging environment to validate logic and edge cases.

Testing varies widely by agency. Normally tested directly in production or skipped.

Data safety

Experience working with large-scale contact databases in compliance-sensitive environments.

Data handling practices vary widely and are often adapted on a per-project basis.

Direct specialist access

Work directly with the people designing and implementing the automation.

Multiple layers of communication.

Structured automations

Automations designed around your data, goals, and real constraints.
Built with the awareness that automation is an ongoing process, not a fixed setup.

Most common implementations

User Onboarding

Welcome sequences, product tours, first-value emails

Lead Scoring

Prioritize leads based on behavior and engagement

Lead Nurturing

Educate and warm up leads until they're sales-ready

Retargeting

Re-engage inactive leads or abandoned cart users

Customer Retention

Win-back campaigns, loyalty programs

Event-triggered Campaigns

Anniversary offers, milestone celebrations

FAQs

Can you help by checking if my automation ideas can be implemented?

Yes. We review your automation ideas from both a strategic and technical perspective.

We assess feasibility inside Mautic, identify potential limitations, suggest optimizations, and propose alternative flows when needed. The goal is not only to confirm if it works, but to ensure it works efficiently and scales properly.

Can you work with existing automations or improve current setups?

Absolutely. We frequently audit and optimize existing automations.

This includes improving logic, fixing structural issues, reducing complexity, enhancing segmentation, and ensuring better performance and reporting. Sometimes small structural changes can significantly improve results.

How do you test automations before going live?

We use a structured testing process that includes:

Controlled test segments
Internal trigger simulations
Event tracking validation
Edge-case testing

We only recommend going live after confirming that logic, timing, and data flows behave as expected.

Can you provide white-label marketing automation services?

Yes. We work with agencies and consultants under white-label agreements.

We can operate discreetly in the background, assist with technical implementation, audits, and automation architecture while your brand remains at the forefront. NDA agreements are available when required.