Mautic Implementation Service

From migration to full adoption. A structured process for teams moving to Mautic from HubSpot, Salesforce, or other major platforms.

Hubspot

%

Cost savings vs Hubspot*

Salesforce

%

Cost savings vs Salesforce*

Average implementation time

6 to 12 weeks

Mautic Top 10 Company

2024 & 2025

*Percentage based on a 3-year estimate. Learn more

Major platforms supported

Custom plugins & integrations

WCAG-compliant email design

Team training & e-Learning

Main risks

Why most Mautic implementations fail?

Most teams don’t fail because of the tool.
They fail in how it’s set up, migrated, and adopted.

Data break

Data breaks during migration

Contacts, fields, and history don’t always map cleanly between platforms, leading to data loss, sync issues, and unreliable segmentation.

Old system

Copying the old system

Teams replicate what they had before instead of adapting to Mautic capabilities, limiting campaign performance from the start.

No ownership

No internal ownership

Without clear structure and training, teams rely on external help, reducing the long-term cost efficiency Mautic is designed for.

decision

Doing it yourself vs.
working with a specialist

Mautic can be self-implemented, but most teams underestimate what it actually takes. Here's what each path really looks like in practice.

Going it alone
With a specialist
Cost
Platform is free.
Internal time, mistakes, and rework add up fast.
Fixed scope. Predictable investment with long-term cost reduction.
Time to live
Fast initial setup.
Production-ready setup often takes months.
Structured delivery in 6-12 weeks.
Milestones defined upfront.
Data risk
High risk of data mapping issues and broken syncs during migration.
Migration validated before go-live.
Full audit trail and rollback control.
Automation depth
Most teams stay at basic automations and never reach full potential.
Full journey-based workflows mapped to your business from the start.
Team adoption
Teams rely on generic docs.
Adoption is slow and inconsistent.
Hands-on training + custom e-Learning built around your exact setup.
Support
Community forums.
Delayed answers and no context of your system.
Direct access to specialists.
Ongoing support and performance guidance.
Best for
Small teams with simple needs.
No strict deadlines.
Time available to experiment and learn.
Mid-to-large teams.
Migrations from major platforms.
Complex setups, integrations, or tight timelines.

Our process

A structured path from decision to adoption

Each engagement follows a defined five-phase delivery model. You don't need all phases, but you'll know exactly where you are, and what comes next.

01

Assess & Plan

Audit your current platform, data structure, and integration stack. Map what needs to migrate, what can be rebuilt better, and where the risks are. Produce a scoped delivery plan before a single line of code is written.

Discovery call

Stack audit

Data mapping

Requirements doc

02

Architecture & Plan

Stand up your Mautic environment: managed hosting or client-owned infrastructure. Execute the data migration with full audit trail. Build and test any custom plugins or third-party integrations required.

Hosting setup

Data migration

SMTP

Custom plugins

CRM integration

03

Configure & Automate

Build the automation strategy around your actual buyer journeys. Design and code email templates to your brand standards, including accessibility compliance. Configure scoring, segments, and campaign workflows.

Automation strategy

Lead scoring

Segmentation

Email design

WCAG audit

04

Train & Enable

Live training sessions tailored to your team's roles and Mautic configuration. Supplemented with custom e-learning modules that stay in your organisation, not generic documentation your team won't read.

Live sessions

Custom e-Learning

Role-based training

SOPs

05

Support & Optimise

Ongoing retainer for platform maintenance, performance reviews, and continued development. Monthly check-ins, priority support, and proactive updates as Mautic evolves.

Ongoing support

Monthly reviews

Platform updates

Priority access

Real feedback

From teams who made the move

Tomáš Poner
Vyhraj.CZ

“Working with Ricardo has been an absolute pleasure. Ricardo combines creativity with strong Mautic technical expertise in email development and automation, making collaboration seamless and highly productive. Ricardo consistently delivers on time, communicates clearly, and elevates every project he touches.”

Tomáš Poner, Founder of Vyhraj.CZ

Client since 2025

Augusto Frutuoso
ATCO

“Crafting.email really helped us achieve the perfect way to communicate with new and existing clients. Their custom designs helped us achieve a boost of 30% on project inquiries and created a fast channel communication with our clients. A true game-changer in comparison with the old format.

Augusto Frutuoso, CTO at ATCO

Client since 2024

Who this is for

Built for companies ready to
own their marketing infrastructure

Not every project is the right fit, here’s where we deliver the most impact.

Good fit

Switching from high-cost platforms

Companies looking for predictable costs

Teams already using or planning multi-step automations

Companies with GDPR or data sovereignty requirements

Building a long-term marketing system

Not a good fit

Early-stage startups with small databases

Looking for a simple tool with minimal setup

Projects that need to go live in under 1 month

Data ownership is not a priority

Choosing tools based on ease over flexibility

Mautic dashboard being shown on a Macbook

Ownership & compliance

Why Mautic is the smarter choice?

Full control over your data, infrastructure, and costs - without vendor lock-in or per-contact pricing.

No third-party exposure to GDPR or CLOUD Act conflicts, and complete flexibility to build campaigns, automation, and integrations without platform limitations.

Across industries

Experience that goes beyond a single industry

Each industry brings different challenges: from compliance to scale.
We adapt Mautic to fit real-world constraints.

SaaS & Tech

SaaS & Tech

eCommerce

eCommerce

Finance

Finance

Education

Education

Public Sector

Public Sector

Media Outlets B2B Companies Non-profit Design Agencies Political Organizations Gaming Entertainment

FAQS

Common questions

How long does a full implementation take?

Most projects take between 6 to 12 weeks, depending on complexity, data migration, and integrations. We define clear milestones upfront so your team knows exactly what to expect at each stage.

Do you handle migrations from HubSpot or Salesforce?

Yes. We have experience migrating from platforms like HubSpot, Salesforce and others as well, including contacts, custom fields, and automation logic. Each migration is validated before go-live to minimise data loss and ensure continuity.

Can we host Mautic on our own infrastructure?

Yes. You can host Mautic on your own servers or use our managed hosting.
We guide you on the best setup based on performance, security, and scalability needs.

What happens after the implementation is complete?

We don’t disappear after go-live! Your team gets training, documentation, and optional ongoing support, so you can maintain and evolve your setup independently.

Do we need technical knowledge to use Mautic?

No, but proper setup and training are essential. We configure the platform and train your team so day-to-day usage (campaigns, segments, emails) becomes straightforward.

Can you build custom integrations or plugins?

Yes. We develop custom plugins and integrations when needed: including connections to CRMs, APIs, or tools like n8n. This ensures Mautic fits your existing ecosystem.

Plan your Mautic implementation

Let’s start with a 30 minute discover call - no commitment.
Just a direct conversation about your platform, your data, and
what a realistic implementation looks like for your team.

Our team is available

From our blog

What we’ve learned from real Mautic projects

Every article is based on real implementations: migrations, automation, and day-to-day usage across real teams. Detailed comparissions and unbiased.

Platform Comparisons

Salesforce vs Mautic - The €100K Question (2026)

Salesforce: just the name carries weight. It's the platform that the biggest enterprises around the […]

Platform Comparisons

HubSpot vs Mautic - Best Open Source Alternative (2026)

Choosing the right marketing automation platform can make or break your marketing efforts. We've all […]

Platform Comparisons

Is Mautic really worth it?

Maybe you have heard about Mautic and want to understand a little bit more about […]