Privacy and Cookies Policy

Last updated: July 28, 2026

Crafting.email is a registered brand in Portugal, fully compliant with European Union legislation and the General Data Protection Regulation (GDPR).

Privacy Policy

We respect your privacy and are committed to protecting the personal data you share with us. We only collect personal information when strictly necessary to provide a service – always lawfully and transparently, with your knowledge and consent.

Collected data is retained only for as long as needed to deliver the requested service and is protected by appropriate technical measures against loss, theft, unauthorized access, disclosure, or modification. We do not share personally identifiable information with third parties, except where required by law or necessary to operate crafting.email’s services.

You have the right to refuse to share personal information, though this may limit access to certain services. You also have the right to access, correct, or request deletion of your data at any time by contacting us through the details available on the site.

Our website may contain links to external sites not operated by us. We are not responsible for their privacy practices and encourage you to review their respective policies.

MJML tool submissions

This section applies only to code submitted through our online MJML Validator, MJML Accessibility Checker and MJML to HTML Converter. It does not apply to our plugins, extensions or other tools that do not retain submitted content.

We use submitted content to provide, maintain and improve our tools. This processing is based on providing the service requested and, where applicable, on our legitimate interest in understanding how our tools are used and improving their performance.

Submitted content may be retained for as long as it remains useful for these purposes. When it is no longer needed, it may be deleted, aggregated or anonymised.

Although MJML templates do not normally contain personal data, if you submit content that can identify an individual, you may contact us to request access to, correction of or deletion of that information, in accordance with applicable data protection laws.

By using our tools, you confirm that you are authorised to submit the relevant code and content, including where it belongs to a third party.

Acceptable use

When using Crafting.email and its tools, you agree not to:

  • Use the website or its services for unlawful, fraudulent or harmful activities;
  • Submit or distribute content that infringes applicable laws or the rights of others;
  • Introduce viruses, malicious code or other material intended to damage, disrupt or gain unauthorised access to Crafting.email, its infrastructure, its suppliers or third parties;
  • Attempt to bypass security measures, interfere with the operation of the website or misuse its tools;
  • Use the services to distribute content promoting terrorism, violence, unlawful discrimination, exploitation or other illegal activity.

You are responsible for ensuring that you have the necessary rights and authorisations to submit any code, content or materials through our tools. We may restrict or block access where necessary to protect the website, its users, its infrastructure or third parties.

If you have questions about this policy or how we handle personal data, please contact us, using the form available on our website.

Cookies policy

We use cookies and similar technologies to support the operation of Crafting.email, understand how visitors use the website and, with your consent, measure the performance of our content and campaigns.

Functional

These cookies are essential for the website to work properly. They support core features such as security, session management, form functionality and the storage of your cookie preferences.

Functional cookies are required and cannot be disabled through our consent panel.

Analytics

These cookies help us understand how visitors use Crafting.email, including which pages are visited, how users interact with the website and where improvements may be needed.

With your consent, we use services such as Google Analytics and Hotjar for website measurement, behavioural analysis and usability improvement.

For more information, please refer to Google’s Privacy Policy and Hotjar’s Privacy Policy.

Marketing

These cookies help us personalise content, measure campaign performance and understand interactions with our website and communications.

With your consent, we may use Pinterest for advertising and campaign measurement, and Mautic to track interactions such as page visits, form submissions and email engagement. Our Mautic installation is hosted on our own infrastructure.

For more information, please refer to Pinterest’s Privacy Policy.

Your consent

When you first visit Crafting.email, you can accept or decline Analytics and Marketing cookies. Functional cookies remain active because they are necessary for the website to operate correctly.

We store your preferences and assign a consent identifier so that your choices can be respected. You can change or withdraw your consent at any time through Manage preferences. You may also manage or delete cookies through your browser settings. Blocking Functional cookies may prevent some parts of the website from working correctly.

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