Email Accessibility Audit

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Our principles

WCAG Standards

Every audit is benchmarked against the Web Content Accessibility Guidelines (WCAG 2.1 & 2.2).

Full Email Audit

Every audit comes with a detailed report, listing every issue found, the fix, and the WCAG criterion it addresses.

Regional compliance support

We can assess accessibility requirements based on country-specific regulations when needed.

European Accessibility Act compliance

Emails sent to EU residents are now legally required to be accessible.
We audit your templates to support alignment with the requirements.

Optional screen reader testing

Test your email with JAWS, NVDA and VoiceOver by a blind user, giving you real-world validation.

Pricing

Accessibility Technical Audit

Identify accessibility risks and align your email templates with recognised standards.

WCAG 2.1 & 2.2 evaluation

Structural & Semantic review

UX & Interaction assessment

Regulatory alignment review (EU / US when applicable)

Risk classification & detailed remediation report

Fully human-reviewed

Optional Add-ons

Screen Reader Validation
Manual testing using JAWS, NVDA & VoiceOver by a real assistive technology user.

Full Accessibility Implementation
Implementation of recommended fixes (design + MJML/HTML code).

From 420.00€

Pricing depends on template complexity and volume.

This audit is recommended if you:

Send marketing or transactional emails regularly

Operate in markets with accessibility regulations

Are expanding internationally

Want to proactively reduce compliance risk

Care about inclusive communication

Hear your email, the way a blind user does

Every audit we deliver is thorough, but nothing compares to testing by someone who actually lives the experience.

Carlos is blind and has been using JAWS and NVDA for most of his life, not as a workaround, but as his primary way of interacting with technology, completely independently. More recently, VoiceOver on iPhone has become part of his daily routine too.

When he tests your email, he's not following a checklist. He's just reading it, the way he reads everything else.

Carlos Freire - ACAPO Member

Tests conducted by Carlos Freire

Member of ACAPO

Portuguese Association for the Blind and Visually Impaired

Familiar with laws worldwide

We've audited emails for clients across Europe, the United States, and Australia, each with their own legal framework and requirements.

Carlos Freire - ACAPO Member

European Union

European Accessibility Act (EAA)

Carlos Freire - ACAPO Member

United States of America

ADA & California's Unruh Civil Rights Act

Carlos Freire - ACAPO Member

Australia

Disability Discrimination Act (DDA)

Legal penalties

Accessibility regulations carry real financial consequences. Non-compliant companies risk fines and civil liability. The State of California, in particular, accounts for a significant share of accessibility lawsuits filed in the US each year.

Penalty Type
Amount
European Union
Fines per violation
Up to 250,000€ + 1,000€/day
USA (Federal)
ADA compensation
$75,000 (1st) and $150,000 (subsequent)
USA (California)
Unruh Civil Rights Act
$4,000 minimum per violation + attorney fees
Australia
DDA civil liability
Case-dependent - enforced by Human Rights Commission

Our process

Initial template assessment

We review your email’s structure, layout hierarchy, contrast, and interaction elements to identify immediate accessibility gaps and structural risks.

WCAG-based evaluation

Your template is assessed against WCAG 2.1 and 2.2 criteria, focusing on semantics, readability, link purpose, and accessibility limitations specific to email clients.

Regulatory alignment review

We analyse your email accessibility posture in relation to the regulatory landscape relevant to your organisation’s operating markets.

Risk classification

Findings are prioritised by severity and potential compliance impact, helping you understand which issues require immediate attention.Findings are prioritised by severity and potential compliance impact, helping you understand which issues require immediate attention.

Actionable remediation report

You receive a structured technical report with clear, developer-ready recommendations aligned with accessibility standards.

Is your MJML email accessible?

Want to check if your email meets basic WCAG colour contrast requirements? We've built the first MJML Accessibility Checker, just paste your MJML code and get results in seconds.

Keep in mind that automated tools have limitations. This checker is a great starting point, but a full audit will always go further.

FAQs

Is email accessibility different from website accessibility?

Yes. While both are guided by WCAG principles, email has unique technical constraints. Email clients have limited HTML and CSS support, inconsistent rendering engines, and restricted interaction capabilities. This means accessibility must be adapted specifically to email environments rather than directly applying website standards.

Who is this type of solution for?

This audit is suitable for organisations that send marketing or transactional emails and want to reduce accessibility risks. It is particularly relevant for businesses operating in regulated markets, expanding internationally, or aiming to improve inclusive communication standards.

Is the accessibility audit a legal certification?

No. This audit is not a legal certification or official compliance approval. It is a technical and UX-based evaluation aligned with recognised accessibility standards and regulatory frameworks. For legal interpretation or formal certification requirements, we recommend consulting a qualified legal professional.

How is this different from automated accessibility checkers?

Automated tools can detect basic issues such as colour contrast or missing attributes, but they cannot assess reading order, usability, structural coherence, or real-world assistive technology behaviour.

Our audit includes manual technical review and optional real screen reader validation, providing a deeper and more reliable assessment.

What types of emails can be audited?

We can audit marketing campaigns, newsletters, transactional emails, lifecycle flows, and custom MJML/HTML templates. Both single templates and full template libraries can be reviewed.

Do you provide implementation of fixes?

Yes. Implementation of recommended fixes is available as an optional add-on. This includes both design adjustments and MJML/HTML code updates to align with accessibility best practices.

How long does the audit take?

Most single-template audits are completed within 5-10 business days, depending on complexity. Larger template libraries or multi-market assessments may require additional time.

Is screen reader testing really performed by a blind user?

Yes. Screen reader validation is conducted by a blind assistive technology user with extensive experience using JAWS, NVDA, and VoiceOver in real-world environments. This provides practical validation beyond automated or simulated testing.

Have a project for us?

Schedule a free consultation to discuss your needs.
We will tell you honestly if we can help or the best alternative.

Our team is available