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HubSpot vs Mautic – Best Open Source Alternative (2026)

HubSpot vs Mautic – Best Open Source Alternative (2026)

by Ricardo Freire | Jan 15, 2026 | Platform Comparisons

Choosing the right marketing automation platform can make or break your marketing efforts. We’ve all been there – drowning in options, trying to figure out which tool will actually help grow the business without breaking the bank. HubSpot has become the go-to...
Q1 Email Fatigue: Why January hurts your performance?

Q1 Email Fatigue: Why January hurts your performance?

by Ricardo Freire | Jan 9, 2026 | Email Marketing Tips

It’s January. You’ve just sent what you thought was a solid email campaign: well-crafted subject line, valuable content, clear call-to-action. You hit send with confidence. Two hours later, you check the stats. Open rate: 12%. Last month it was 28%. Your...
How to evaluate AI tools for Mautic without breaking GDPR

How to evaluate AI tools for Mautic without breaking GDPR

by Ricardo Freire | Dec 3, 2025 | Best practices

Imagine hiring an intern for your marketing team. On day one, you hand them the office keys, full access to your customer database, and say: “Go do something useful”. Sounds crazy, right? But that’s exactly what some AI tools are asking you to do...
How to track Email Performance in Mautic using UTM

How to track Email Performance in Mautic using UTM

by Ricardo Freire | Aug 25, 2025 | Step-by-step Guide

Tracking email performance goes beyond open and click rates inside Mautic. Did you know that you can set up UTM parameters for each email you create in Mautic? (And the best part: it’s extremely simple!) By using UTM parameters, you can connect your email...
Crafting.email is now part of the Klaviyo Partner Program

Crafting.email is now part of the Klaviyo Partner Program

by Ricardo Freire | Aug 11, 2025 | Crafting.email News

We’re excited to share some great news, Crafting.email is now an official Klaviyo Partner. This partnership allows us to bring our expertise in email design, development, and automation to even more businesses, especially in the eCommerce space where Klaviyo is a...
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Recent Posts

  • HubSpot vs Mautic – Best Open Source Alternative (2026)
  • Q1 Email Fatigue: Why January hurts your performance?
  • How to evaluate AI tools for Mautic without breaking GDPR
  • How to track Email Performance in Mautic using UTM
  • Crafting.email is now part of the Klaviyo Partner Program

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