A Portuguese company operating in the electrical sector, specialising in the assembly and configuration of electrical panels. We supported the team from the very beginning, from brand creation to acquiring their first clients. Today ATCO hold contracts with some of the most prominent companies in the country.
ATCO
Country
Portugal
Sector
Electrical Engineering
Work Delivered
Project Overview
Challenge
Supporting a newly established company from day one requires more than technical execution, it demands strategic vision, flexibility, and close collaboration.ATCO needed not only a solid digital foundation but also branding that would convey trust and professionalism in a competitive and technical market.
Objective
The focus was to equip the company with a clear and confident market presence through:
– Full branding (logo, colours, typography and brand system)
– Custom-designed emails for transactional and promotional use.
– Branded forms integrated with their CRM.
– Implementation of a Mautic-based marketing automation system to manage leads and streamline communication.
Outcome
The launch combined a sharp visual identity with practical digital tools. Using Mautic, we deployed automated campaigns and contact segmentation that helped drive faster response times and increased project inquiries. Email communications became more effective and fully aligned with the company’s voice.
“Crafting.email really helped us build a professional way to communicate with new and existing clients. Their custom designs and Mautic implementation led to a 30% boost in project inquiries, compared to our previous manual process. A true game-changer.”
Augusto Frutuoso, CTO at ATCO