Crafting.email

The true HubSpot Alternative.
Meet Mautic

Open-source marketing automation with our enterprise support.
Own your data, control your costs, stay GDPR-compliant.
Screens of Mautic, the open-source HubSpot alternative, showing marketing automation, workflow, and email campaign tools.

Why companies switch from HubSpot?

Escalating Costs

Escalating Costs

Starting at 20€/month sounds good until you hit 10,000 contacts and face 3,600€/month bills. Implementation costs alone can reach +60,000€.
Vendor Lock-In

Vendor Lock-In

Migration is complex, time–consuming, and expensive. You’re stuck with their roadmap, their pricing, their rules.

GDPR Complicantions

GDPR Complications

Most data is processed on US servers, even tough you can change, your data can still be accessed due to US CLOUD Act. A concern for EU businesses.

The 77,000€ Question

We calculated the costs for a typical setup: 10,000 contacts over 3 years.
The cost difference is staggering.

HubSpot Icon

HubSpot

Year 1

Subscription, Setup & Training

45,000€

Year 2

Subscription & Add-ons

40,000€

Year 3

Higher tier due to growth

50,000€

Total: 135,000€

Mautic Icon

Mautic

Year 1

Setup, Hosting & Consulting

25,000€

Year 2

Hosting & Maintenance

15,000€

Year 3

Hosting & Additional Dev.

18,000€

Total: 58,000€ Save 57%

Mautic, done right

Most businesses find Mautic complex to set up and maintain.
We simplify it with a smooth migration, EU/US hosting, custom design, and expert support.

Email Design & Development

Email Design & Development

Custom email templates
Mobile-responsive designs
Technical optimization

Hosting

Hosting

EU/US based servers
99.9% uptime SLA
Regular backups

Automation Setup

Automation Setup

Complete Mautic implementation
Workflow design & automation
Lead scoring configuration

Integration Services

Integration Services

CRM connections
eCom platforms
Custom API development

Migration

Migration

HubSpot data migration
Workflow recreation
Team training & onboarding

Ongoing Consulting

Ongoing Consulting

Strategy development
Campaign optimization
Continuous improvement

Is Mautic always the solution?

We only recommend migration when the numbers and requirements truly justify it.
Here’s our expert take on who should switch and who shouldn’t.

Mautic + Crafting.email is perfect if…

You’re spending +800€/month on HubSpot

You have +5,000 contacts (or growing fast)

GDPR & Data ownership is critical for your business

You wan’t predictable costs without surprises

Stick with HubSpot if…

Your team is very tiny

You need everything working tommorow

Budget truly isn’t a concern

You’re heavily invested into their entire ecosystem

How migration actually works?

Step 1

Assessment

Free consultation & audit
Current setup analysis
Custom migration plan
Fixed-price quote

Step 2

Setup

Mautic installation
Email template design
Integration configuration
Parallel testing environment
Penetration testing
Step 3

Migration

Data extraction
Contact Migration
Campaign Migration
Workflow recreation
Quality assurance testing
Step 4

Launch & Training

Go-live with monitoring
Team training sessions
Documentation delivery
40-day support included

Step 5

Optimization (Ongoing)

Performance monitoring
Campaign optimization
Strategy consulting
Continuous improvement
Plan your transition
Book a quick call to discuss costs, timeline, requirements, and if migration is right for you.
Ricardo Freire

Ricardo Freire

Email Designer & Developer

Common migration questions

How much does it cost to migrate from HubSpot to Mautic?

Migration costs typically range between 5,000€ – 50,000€, depending on the project’s complexity.

For reference, a standard setup with around 10,000 contacts usually falls between 2,500€ and 6,000€, covering data extraction, Mautic configuration, workflow recreation, and team training.

Ongoing costs for hosting, maintenance, and support are typically 15,000€ – 30,000€ per year, still significantly lower than HubSpot’s escalating subscription fees.

These figures are indicative. We’d need to review your HubSpot instance to provide a precise quote based on your specific setup and requirements.

How long does migration take?

Most migrations take 4-8 weeks.

  • Week 1 covers assessment and planning
  • Week 2 handle Mautic setup
  • Weeks 3-5 manage data migration and workflow recreation
  • Weeks 6-8 focus on testing and go-live.

Your HubSpot remains operational throughout, ensuring zero disruption to ongoing campaigns.

Will I lose data when switching to Mautic?

No. We extract all contacts with their complete history, custom fields, campaign metrics, and engagement data. Some HubSpot-specific features (like proprietary AI) won’t transfer, but all critical marketing data is preserved.

Is Mautic as reliable and stable as HubSpot?

Yes, when properly implemented and supported.

With professional setup, ongoing maintenance, and expert support, Mautic delivers 99.9%+ uptime, similar to HubSpot.

We provide US/EU-based hosting with 24/7 monitoring, daily backups, immediate security updates, and proactive performance optimization. The key difference: you get dedicated support without tier restrictions, plus full control over your infrastructure and data.

Can Mautic integrate with our existing tools and CRM?

Yes, and if native integrations don’t exist, we can custom-develop them.

Mautic offers native integrations with major platforms and has a flexible API for custom connections. We audit your tech stack during assessment and handle all integrations.

Mautic’s open architecture enables deeper customization than HubSpot’s marketplace. Note that custom development and specialized plugins may have additional costs.

What happens if we need help after the migration is complete?

You can choose the support level that best fits your needs. Most clients opt for monthly retainers between 1,000€ and 3,000€, which include maintenance, optimisation, and strategic consulting. Pay-as-you-go support is also available for ad-hoc assistance.

Every migration includes 40 days of post-launch support, and you’ll also benefit from Mautic’s active global community for ongoing knowledge and resources.

Importantly, you’re never locked in. Your data remains entirely yours, even if you decide to part ways in the future, nothing is lost and your system remains fully operational.